The commercial that started the tablet revolution.
In 2010, as an Assistant Producer at TBWA\Media Arts Lab, I contributed to the launch of Apple's first iPad. Our commercial debuted during the 82nd Academy Awards, reaching over 41 million viewers. The campaign went viral, amassing 2.4 million views in its first week. On launch day, Apple sold over 300,000 iPads, totaling 14.8 million units sold in 2010. The spot, directed by Marc Coppos, featured "There Goes My Love" by The Blue Van.
