Operational Excellence Driving Innovation
With over 17 years of experience across agency and technology sectors, I specialize in streamlining operations and implementing strategic initiatives that foster business growth. My approach centers on aligning systems, teams, and processes to achieve clear objectives, ensuring efficient and effective organizational performance.
Operational Leadership
Agency Foundations: At Foote Cone & Belding in New York, I managed campaigns for the Nabisco brand, coordinating cross-functional teams to deliver cohesive marketing strategies.
Strategic Execution at Media Arts Lab: Contributed to the successful launches of Apple's original iPhone and first-generation iPad, overseeing operational aspects to ensure seamless market entry.
Entrepreneurial Ventures: Founded Kneon in 2010, developing an e-commerce platform that integrated with major digital publishers. Led the operational scaling to 18 properties within 90 days, achieving significant user engagement and revenue growth.
Municipal Solutions: Established Digital Unity in 2018, providing centralized management systems for dockless mobility programs. Implemented solutions that transformed municipal operations from decentralized models to profitable, streamlined systems.
Product Innovation
While my primary focus is on operational efficiency, I have a proven track record in product development:
Kneon Platform: Pioneered a tool enabling magazine editors to tag products in digital content, linking to affiliated retailers and enhancing user experience.
Digital Unity Solutions: Developed platforms that assist cities in managing emerging transportation alternatives, integrating technology to address urban mobility challenges.
Consulting Experience
Collaborated with leading firms such as Booz Allen Hamilton, Giant Machines, and Boston Consulting Group's Digital Ventures unit, providing operational insights and strategic guidance to drive client success.
