Pre iOS 7 Meta Tagging Soulution
Smartphones have become ubiquitous in today’s culture, especially for millennials who choose to document life in the form of photographs. Some share photos on social networks, like Facebook and Instagram, while others keep them private on their phones. However, after photos are taken and shared, it becomes very difficult to find them moving forward. These “records” end up in a native photo app that needs to be manually sifted through to locate a particular image (pre-iOS 7). This antiquated way of recalling old photos inspired the need to build an iPhone app that would allow users to easily search their library of photos.
Under my leadership and direction, we built an app that was part photo utility, part social platform. It offered a centralized place to capture, personalize, search, and (optionally) share any photo a user took – not just the ones they wanted the entire world to see. The goal was to enable photos to become easily searchable. We focused on what was actually contained within the photo – people, places, and things – because this was how people really remembered and shared their photos. By bringing structure to the Smartphone’s native library, the app allowed the consumer to tag and locate particular photos within the app, eliminating endless scrolling. We solved these challenges by harnessing existing behaviors and streamlining them into a simple and stunning iPhone app.